Califano, G.
About
Giovanbattista Califano, Ph.D., is a behavioural scientist at the University of Naples Federico II. He studies how sensory cues, information, and technology shape consumer acceptance and choice in food. His research contributes to the study of consumer behaviour in food innovation and related decision-making contexts.
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Research
AI and food imagery, consumer choice modelling, sustainable food systems, crossmodal perception, applied statistics, experimental design.
Teaching
- Research Integrity (2026)
The course aims to provide doctoral students with a foundational understanding of research integrity, promoting awareness of ethical principles, good scientific practices, and responsible conduct across all stages of the research process. - Psychometrics for Consumer Science (2025)
This advanced course equips postgraduate students with methodological and applied skills to measure latent constructs shaping consumer preferences, with a special focus on the agrifood sector. - Monday Lab (2025)
The laboratory offers graduate students a practical extension of the Marketing & Consumer Science course, combining theory with real-world applications. Through teamwork and RPGs, students apply concepts such as market research, consumer analysis, strategy development, and communication planning to real-world scenarios.
In the news
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| Communications of the ACM (2025) AI in the kitchen |
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| BBC (2024) 'It looks like cat food': The grey goop dreamed up by artificial intelligence |
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| Rolling Stone (2024) AI images may be changing the way we look at food |
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| Daily Mail (2024) Fake food created by AI looks tastier than real dishes, scientists say |
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| Fox Communications (2024) A recipe for success? |
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